With a history dating back to 1792 Start-rite has, and continues to be, dedicated to supporting and developing positive relationships with our many differing stakeholder groups. Below are just a few of our current corporate social responsibilities and policies. For further information contact the PR department at pr@start-rite.co.uk

Charity Work

As a company focused on supporting the health and well being of children across the UK, and the world, we are proud to work with a number of children’s charitable organisations to help them achieve their aims and objectives.


walk to school living streets logo

Living Streets: the walk to school (WOW) campaign – Keeping children active to support their long term healthy development is part of the Start-rite corporate social responsibility promise. We work with Living Streets, a national charity dedicated to creating safe, attractive and enjoyable streets for UK pedestrians to enjoy, on the Walk to Scholl Campaign which now reaches more than 1.9 million children each year.

With Start-rite’s support we hope to ensure the Walk to School campaigns reaches and is participated in by as many schools and children as possible.  This year our work is to help encourage the campaign to be even bigger and better than ever, working with Living Streets to promote the campaign and to provide as much information to participants about the many benefits, both physiological and psychological, of an active lifestyle.

Local Community

Start-rite is an 8th generation family business with its heart firmly set in its founding city of Norwich since 1792. Unsurprisingly we therefore like to keep ourselves actively involved in local events, charity work and community projects as much as we can.  This includes anything from:

  • supporting charities, either directly or through the activities of our staff, to raise money for local charitable causes
  • providing time and specialist resources to help local community projects achieve results
  • showing our allegiance and supporting to all things Norfolk such as local football team The Canaries who are so well followed amongst our local community.

Ethical Practices

We take our responsibility to our employees, suppliers and customers (both here in the UK and overseas) extremely seriously, and are truly concerned about the welfare of our employees and of the employees of our suppliers.  Our ethical policies and practices cover all of our commitments for ensuring that as a globally operating organisation we recognise that our responsibilities extend beyond the confines of our company.

James Southall Ltd and its subsidiary Start-rite Ltd are leading wholesalers to the UK and Irish markets of children’s fitted footwear. We use outside agencies to audit our suppliers and expect them to reach globally recognised labour standards. In particular Start-rite work to ensure there is no discrimination based on race, creed, gender, age disability or political affiliation.

Start-Rite does not approve the use of child labour and we comply with local legal legislation.  We have lodged our commitment to ensuring there is no forced, bondage or prison labour. Workers will not be forced to lodge their identity papers with their employer. Corporal punishment, physical, sexual, or verbal abuse is prohibited. Wages are always  paid promptly and meet legal and national standards.

Working hours must comply with national laws. The regular working week will not be more than 48 hours on a regular basis nor should overtime exceed 12 hours per week on a regular basis. There is one day off in seven.

The work environment will be safe and meet national standards. Employees are to be taught safe working practices. Should there ever be an instance of breached of the above, Start-rite will investigate to ensure the policy is carried out.

For more information contact the start-rite PR team at pr@start-rite.co.uk