Get active with Start-rite’s ‘Great British Walk to School’ campaign

Great British Walk to School logoStart-rite’s latest campaign – ‘The Great British Walk to School’ (#GBW2S) has got off to a cracking start, with parents and children alike getting involved.

Reigniting our enthusiasm for the much-loved tradition of walking to school, we asked parents and children who walk to school to film their journey during the last two weeks of school for inclusion in a new film we’ve just launched – take a look here. The aim of the film is to depict the huge variety of experiences that British children enjoy every day during their walk to school.

And the fun doesn’t stop there. Start-rite presents a series of #GBW2S activities for children and parents to get involved. Parents can now download the #GBW2S Fun Fact Pack and put their school on the map – quite literally – by submitting a photo of their walk for inclusion on the #GBW2S Map.

 

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The #GBW2S Film gives a taster of what the #GBW2S Map will represent. Crowd-sourced by school walkers from all over the country, it depicts the huge variety of experiences that British children enjoy every day. People who share Start-rite’s enthusiasm for walking can send the #GBW2S film to friends, to encourage more parents to consider changing their habits. You will soon be able to download the fun packs and watch our Great British heritage come to life through the eyes of our walking school children from this page.

To prompt more people to consider walking to school, Start-rite has taken a light-hearted look at the school ‘walk’ versus the school ‘run’, with #WalkorDrive – a humorous insight into the trials and tribulations of those who drive, from the perspective of 500 parents polled across the UK. You can view the film now on Start-rite’s YouTube channel

Disclaimer: By sending us your photographs and children’s details you are consenting to having these displayed on our website unless otherwise specified. You are also accepting responsibility for copyright ownership for this photograph and are handing over the rights to Start-rite to display the photograph. It is not permissible for third parties to download the photograph or use it for other purposes without consent of the owner.

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