General terms and conditions of use 

This site is owned and operated by Start-rite Shoes Ltd. Registered office: Peachman Way, Broadland Business Park, Norwich, NR7 0WF. Registered no. 140697 (England). VAT no. 105958557.

Start-rite Shoes Ltd is the trading company for the Start-rite brand. The parent company is James Southall and Company Ltd, registered office: Peachman Way, Broadland Business Park, Norwich NR7 0WF. Registered no. 00066027. Other brands wholly owned by James Southall and Company Ltd include Sonnet, Rhino, Miss Rhino and Angry Angels. These terms and conditions apply equally to all brands owned by the parent company. For terms and conditions relating to contracts of sale between Start-rite Shoes Ltd and retailers, please contact your Business Manager.

If you want to ask us anything about these terms and conditions, or have any comments or complaints on or about our website, please email us at or call us on +44 (0)844 5617263.

Ownership of rights

All rights, including copyright, in this website are owned by or licensed to Start-rite Shoes Ltd. Any use of this website or its contents, including copying or storing it or them in whole or part, other than for your own personal, non-commercial use is prohibited without the permission of Start-rite Shoes Ltd. You may not modify, distribute or re-post something on this website for any purpose.

Access to the website is permitted on a temporary basis. Start-rite Shoes Ltd reserves the right to suspend access to, or withdraw all or any elements of the website, and to restrict access to some parts to registered users only.

Start-rite shall have no liability for unavailability of the site. Start-rite Shoes Ltd reserves the right to make changes to the website at any time without notice.

Should you wish to use any element of the website, please contact our Brands Manager on +44 (0)1603 437909 or email

Accuracy of content

Start-rite Shoes Ltd has taken every care in the preparation of the content of this website, in particular to ensure that prices quoted are correct at time of publishing and all products have been fairly described. Orders will only be accepted on if there are no material errors in the description of the goods or their prices as advertised on this website.

Your order constitutes an offer to us to purchase the goods. After placing your order on, you will receive an acknowledgement by email from us that we have received it. Please note that this acknowledgement does not mean that your order has been accepted. When we accept your order, we will notify you by sending an email confirming that the goods have been dispatched. Your order is only deemed to have been accepted by us on dispatch of the goods from our distribution centre.

All prices are displayed inclusive of VAT. In the case of incorrect price listing, where the correct price of an item is higher than that stated on the site, we will normally, at our discretion, either contact you prior to dispatch for instructions or reject your order and notify you of such rejection.

We have made every effort to display as accurately as possible the colours of our products that appear on the website. However, as the actual colours you see will depend on your monitor, we cannot guarantee that your monitor’s display of any colour will accurately reflect the colour of the product on delivery.

Start-rite’s liability

Start-rite Shoes Ltd warrant that goods purchased through the site will be of satisfactory quality and reasonably fit for the purpose for which goods of that nature are commonly supplied.

Start-rite’s liability for losses you suffer as a result of a breach of the agreement is strictly limited to the purchase price of the goods and any losses which are foreseeable consequences of Start-rite Shoes Limited breaching the agreement. Losses are foreseeable where they could be contemplated by the parties at the time your order is accepted.

The accuracy of the information contained in any of the materials on this website is not guaranteed or warranted. Start-rite Shoes Ltd shall not be liable for any reliance on any of the information on this site, nor liable to any person for any loss or damage, whether direct, indirect or consequential, which may arise from the use of any of the information contained in any of the materials on this website.

To the extent permitted by applicable law and save as set out in this clause, Start-rite Shoes Ltd:

(i) disclaims all warranties and conditions whether implied by statute, common law or equity as to the accuracy of the information contained in any of the materials on this website:
(ii) excludes any liability for losses which are not foreseeable and which are direct, indirect or consequential loss or damage and arise in connection with goods supplied or the site or in connection with the use, inability to use, or results of use, of the site or any website linked to it and any information and materials posted on it including (without limitation) any liability for loss of profits or contracts, and any other loss or damage of any kind howsoever arising and whether caused by tort (including negligence) breach of contract or otherwise.

Exclusions of liability

Any disclaimers and exclusions of liability in these terms and conditions shall not apply to any damages arising from death or personal injury caused by the negligence of Start-rite Shoes Ltd or any of its employees or agents, or fraud. These disclaimers and exclusions shall be governed by and construed in accordance with English Law. If any provisions of these disclaimers and exclusions shall be unlawful, void or for any reason unenforceable then that provision shall be deemed severable and shall not affect the validity and enforceability of the remaining provisions.

Computer viruses and defects

Start-rite Shoes Ltd makes every effort to ensure that this website is free from viruses or defects. However, we cannot guarantee that your use of this website or any websites accessible through it won’t cause damage to your computer. It is your responsibility to ensure that you screen out anything that may damage it. Start-rite Shoes Ltd shall not be liable to any person for any loss or damage which may arise to computer hardware or software as a result of using this website.
By using this site, you undertake not to attempt to misuse it in any way, including but not limited to the introduction of viruses, or any other malicious or harmful material, hacking, denial of service attacks etc.

Password/account security

You are responsible for maintaining the confidentiality of your password and account and any activities that occur under your account. Start-rite Shoes Ltd shall not be liable to any person for any loss or damage which may arise as a result of any failure by you to protect your password or account.

You agree to accept full responsibility for all activities that occur under your account or password.

Links to other websites

We have placed links on this website to other websites we think you may want to visit. We do not vet these websites and do not have any control over their contents. Start-rite Shoes Ltd cannot accept any liability in respect of the use of these websites.

If you link to our home page you must do so in a way which is fair and legal and does not damage our reputation or goodwill. Any link must not be provided in such a way as to suggest any form of association approval or endorsement on our part where none exists.

Other terms and conditions

There may be terms and conditions on other areas of this website which relate to your use of this website, all of which will, together with these terms and conditions govern your use of this website.

It is your responsibility to read these terms and conditions.

Changes to terms and conditions

We reserve the right to change these terms and conditions from time to time and recommend that you look through them on a regular basis.

Use of this website by consumers

The materials on this website are directed solely at those who are resident in, and who access this website from, the United Kingdom. We do not currently accept orders from or deliver to residents outside of the UK.

Start-rite Shoes Ltd makes no representation that any product, service or information referred to in the materials on this website are appropriate for use, or available, in other locations. Those who choose to access this site from other locations are responsible for compliance with local laws if and to the extent local laws are applicable.

By placing an order through you warrant that you are at least 18 years of age

Reviews, comments, communications and other content

Users of this website may post reviews, comments and other content; send communications; and submit suggestions, ideas, comments, questions or other information, as long as the content is not illegal, obscene, abusive, threatening, defamatory, invasive of privacy, infringing of intellectual property rights, or otherwise injurious to third parties, or objectionable and does not consist of or contain software viruses, political campaigning, commercial solicitation, chain letters, mass mailings, or any form of spam. You may not use a false email address, impersonate any person or entity, or otherwise mislead as to the origin of the content. Start-rite Shoes Ltd reserves the right (but not the obligation) to remove or edit any content.

If you do post content or submit material, and unless we indicate otherwise, you
(a) grant Start-rite Shoes Ltd and its affiliates a non-exclusive, royalty-free and fully sublicensable rights to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such content throughout the world in any media
(b) grant Start-rite Shoes Ltd and its affiliates and sublicensees the right to use the name that you submit in connection with such content, if they choose.

You agree that the rights you grant above are irrevocable during the entire period of protection of your intellectual property rights associated with such content and material. You agree to waive your right to be identified as the author of such content and your right to object to derogatory treatment of such content. You agree to perform all further acts necessary to perfect any of the above rights granted by you to Start-rite Shoes Ltd, including the execution of deeds and documents, at the request of Start-rite Shoes Ltd.

You represent and warrant that you own or otherwise control all of the rights to the content that you post; that, as at the date that the content or material is submitted to Start-rite Shoes Ltd: (i) the content and material is accurate; (ii) use of the content and material you supply does not breach any applicable Start-rite Shoes Ltd policies or guidelines and will not cause injury to any person or entity (including that the content or material is not defamatory). You agree to indemnify Start-rite Shoes Ltd and its affiliates for all claims brought by a third party against Start-rite Shoes Ltd or its affiliates arising out of or in connection with a breach of any of these warranties.

Law, jurisdiction and language

This website, any content contained herein and any contract brought into being as a result of usage of this website are governed by and construed in accordance with English Law. The parties to any such contract agree to submit to the exclusive jurisdiction of the courts of England and Wales. All contracts are concluded in English.

These terms and conditions do not affect your statutory rights.

Start-rite ‘Floppets’ free gift with purchase terms and conditions

During the promotional period, purchase of selected Start-rite styles* qualify to receive a free Start-rite surprise gift of one individually packed Floppet.

The following Start-rite styles are included within this promotion – Arachnid, Beta, Scissors, Twinkle Stars, Violet, Viola, Minnie, Claudia, Amanda, Wing, Samba, Stone, Lift Off, Hover, Aqua Rain, Rotate and Accelerate sizes S9 to L3.5

The free gift is automatically packaged and contained in the shoe box within a sealed foil bag.  The Floppet will be one of the following designs (designs packed at random): Reach the Giraffe, Asia the Panda, Pop the Penguin, Reef the Fish, Uproar the Lion, and Silk the Spider.

Only one free gift is permitted with the purchase of one pair of selected Start-rite promotional styles.

The Floppet received with each purchase cannot be exchanged for a differing design.

The gift is not exchangeable for cash or any other gift.

Start-rite does not accept any responsibility for any damage, loss, injury or disappointment suffered by anyone as a result of this free gift.

Please be advised if you return goods you will not be required to return the free Floppet contained in the box.

Floppets not suitable for children under 4 years

*Whilst stocks last.

These Terms and Conditions are the rules (“Rules”) that apply to the gift with purchase and unless otherwise expressly stated, customers purchasing  selected Start-rite promotional styles agree to be bound by these Rules.

Start-rite reserves the right to cancel or amend these Rules without notice in the event that there is any actual or anticipated breach of any applicable law or regulation or any other event outside Start-rite’s reasonable control. Any changes will be posted with these Rules.

In the event of any dispute regarding the Rules, conduct, results and all other matters relating to this, the decision of Start-rite shall be final and no correspondence or discussion shall be entered into.

The Offer and Rules will be governed by English Law and any disputes will be subject to the exclusive jurisdiction of the Courts of England.

How to contact us

You can contact us in relation to the offer by writing to Start-rite Shoes Ltd, Peachman Way, Broadland Business Park, Norwich, NR2 2TG